Social media marketing is a powerful way of brands of all sizes to reach to their prospects as well as potential customers. Thr customers of your site are already interacting with brands through social media. And if you are not following the path and speaking to your customers with the two-way communication pathway named as social platforms like Facebook, Twitter, Instagram and Pinterest, then you are obviously missing something. Great marketing on social media can bring remarkable success to your business by creating devoted brand advocates as well as driving leads and sales.