What is Alexa?
Alexa is a subsidiary company of Amazon.com that collects information about all the websites on the World Wide Web and ranked them on the basis of the traffic they get. It shows statistic data about websites like traffic rank, website’s reach, page views, search analytics, related links, etc
The most important fact about Alexa is that its rankings are based on the browsing behaviour of people with the Alexa toolbar installed, So it might be possible that one site getting more traffic from the other one but having Alexa rank lower. It only records hits on your website if it passes through their systems i.e. your visitors need either Alexa toolbar installed or you must have a widget displayed on your website in order to count the incoming traffic to the website.
Importance of Alexa Ranking
In one way, there are no direct benefits through Alexa ranking but on the other way, it can stand as an extent of popularity for your website as advertisers and ad networkers use it as an estimate to determine the incoming traffic for a website. Alexa ranking is an important factor to determine the worth of a website and its advertising space.
What Important Tips You Should Use to Improve Alexa Ranking of a Website
- Write Quality Content.
- Install Alexa Toolbar.
- Content Posting.
- Social Networking.
- Submit Websites/Blog to Search Engine and Directories.
- Work on Quality Backlinks.
- Analyze your Site to Ignore Ranking Affecting Errors.
- Increase Search Traffic on Your Website
Why is Alexa ranking important?
It’s one of the important considerations marketers weigh when assessing the website’s marketing capacity. Google bots index higher ranking websites daily, thereby enabling search engine optimization. Above all, many webmasters, as well as users, consider the Alexa ranking to be a relevant and important metric.
Is Alexa rank important for SEO?
Alexa Ranking is measured on overall web traffic. Alexa Rank can serve as a resource for SEO audits, particularly when compared to competitors, but most digital marketers will agree that Alexa Rank is not useful in terms of overall SEO optimization and efficiency.
How is Alexa rank calculated?
Alexa rank is a worldwide ranking scheme in which millions of websites are ranked in order of popularity. It is calculated by looking at the total daily average unique visitors and the number of page views of a given website usually for the last 3 months. Simply put, the better (estimated) traffic, the lower the Alexa rank.
Is Alexa Ranking reliable?
Alexa uses the data generated by the users of its toolbar to list their respective websites vis-a-vis other websites. However, if you’re in the lower-ranking pages, consistency may be doubtful. Those in the Alexa system among the top 100,000 ranking sites can be assured they draw in good traffic.
Does Alexa ranking matter?
The answer is that Alexa tracks visitors using the Alexa toolbar. It doesn’t matter if they only get 5,000 monthly visits; on Alexa ‘s chart, they will already rate above you. The premise is that Alexa users are supposed to be a representative sample of internet traffic
How often does Alexa rank update?
It depends upon the rank of your website. If you have a rank < 100,000 your Alexa Rank will change every day or every week otherwise. So expect to see the effects of the results of the boost in around two weeks or so.
Why is my Alexa ranking getting worse?
The short answer is that you are ranked relative to others by any ranking system. Your site is ranked by the Alexa Traffic Rank compared to all other sites in the world. Even though you were running a faster race, your ‘rank’ got worse because other people were running even faster.