Beginner’s Complete SEO Guide for Higher Google Rankings

In this snappy guide you will learn about the basics of doing SEO to rank high in Google.

First of all, what is SEO and how does it work?

What is SEO?

SEO is an abbreviation for Search Engine Optimization. It is an internet marketing technique all about the tips and tricks to bring your website and webpages higher than the millions of other pages in response to a search query. In other words, it is the process of optimizing your website and webpages to get “free” and “organic” traffic from search engines like Google, Yahoo and Bing.

As a business owner, blogger, or website owner, your job is two-fold:

First, you should make it simple for search engines to understand what your page is about and build content that suits what we call the “purpose of the searcher.”

Second, you’ll need to show Google and other search engines that your pages are worthy of ranking.

It is all done to drive traffic to your site from search engines. It depends on the algorithms of a search engine that how to optimize the site for that search engine.

Generally, SEO is divided into these two categories:

1. On-Page Optimization

2. Off-Page Optimization

SEO Guide

On-Page Optimization

It contains a few things but all related to stuffing the right keywords into your webpage. Finding the right keyword and stuffing them at the right place. Generally, these are the places where we put the keywords:

· Page URL

· Page Title

· Meta Keywords

· Meta description

· Content

There are a lot of tools available to find the right keywords. One is Google keyword tool. Find it here. It tells about the most searchable keywords on Google according to country and month. Find all the related keywords and sort them according to their relevance and search. Prepare Page Title, Meta keywords, Description, URL etc. by stuffing the top keywords in it.

On-Page Optimization is the first step to optimize a website for better search engine ranking. Unlike off-page optimization, it’s done only once and less time consuming, so special care should be given while we do on-page optimization for a website. It plays a vital role in making a website more search engine friendly.

It is known as on-page optimization because it deals with the factors that are related to our website’s pages itself. These are the few key steps of on-page optimization, by implementing these steps, you can give your website a better exposure to search engines.

On-Page Optimization is the first step to optimize a website for better search engine ranking. Unlike off-page optimization, it’s done only once and less time consuming, so special care should be given while we do on-page optimization for a website. It plays a vital role in making a website more search engine friendly.

It is known as on-page optimization because it deals with the factors that are related to our website’s pages itself. These are the few key steps of on-page optimization, by implementing these steps, you can give your website a better exposure to search engines.

1. Page Title Optimization: It’s the most important element of a webpage that matters in SERP rankings. Read on.

Writing Perfect Webpage Titles

What is Page Title: Every web page has a title that is something like its identity. A simple HTML tag is used to write the page title of a web page. You can have a look if you see at the top of your browser window, written “Page Title Optimization | Writing perfect Web Page Titles” that is the page title of this page.

The title of a web page is specified by the <title> tag.

Here’s the code for this page’s title:

<title> Page Title Optimization | Writing perfect Web Page Titles </title>

Importance in SEO: To optimize a webpage we must have to write a better page title. It’s as important as writing better content for your web page. After backlink counts, It’s the part that a search engine gives the most weight whilst it deciding SERPs. A Page title should support your web page for your most important keywords, at the same time, it should remain attractive, subject-oriented and meaningful as it is shown in the search engine result pages.

Tips to write perfect Page Title:

Choose your best two or three keywords or key phrases.

If possible merge them to make an interesting meaningful sentence or simply write them separating with a “|”.

Limit your page title under 60 to 70 characters.

Try to put your most important keyword at the beginning.

2. Meta Description: It’s the piece of content that describes your page in SERP results. Importance of this is equal for search engine and searcher. If the search engine found the requested search term in the description, it will highlight and give importance to that page. So putting all your important keywords and key phrases in the description will work better. At the same time, it is shown to human visitors, so it should be meaningful and summarize your web page’s content. Length of the description must be limited to 250 characters.

3.Meta Keywords: Just get all your related keywords and put them in Meta keywords by separating them with ‘,’.

4.Keyword Density: This represents the presence of your keywords in the content of the website. To get better results stuff your keywords in the content of the website to get around 1% or 2% of keyword density.

5. Image Tags: Search Engine Spiders cannot read images. They know an image on a webpage by its Title and ALT Tag, what actually those images represent. While people search images, the search engine finds the images by matching the user’s search term and the title and alt tag of images. Also if the images do not load, the alt tag will be shown on the image to explain what the image is about.

6.Internal Linking: Internal linking of your web pages will provide users with better navigation as well as it will guide search engine crawlers to crawl interlinked web pages.

Beginner's Complete SEO Guide for Higher Google Rankings

7. Important HTML Tags: There should be some parts of our website that we want to highlight to our users. We use some tags to do so by making some part of the content as Heading, Bold, Italic, etc. Search Engines also influenced with the keywords having these tags.

OFF-PAGE Optimization

This technique is all about creating backlinks of your pages. Simply you are to put your webpage’s link on to several other web sites. These are the most popular techniques to create backlinks.

1. Social Bookmarking

2. Directory submission

3. Article submission

4. Forum posting

5. Blog posting

6. Blog commenting

7. Classifieds

8. Link exchange

Now let’s throw light on some of the most popular techniques of off-page search engine optimization:

Social Bookmarking

The idea of social bookmarking can be compared to personal bookmarks, where we just bookmark our favourite web pages into the browser. To provide the facility to organize and access these bookmarks online, the concept of social bookmarking came in the picture.

One of the beautiful things about social bookmarking sites is that they share plenty of amazing resources. Basically, these sites have a lot of links from the other websites mostly shared by its authenticated users. At a time, where users can share their favourite online content, they can also explore the content they are looking for. Different sites work with different concepts but mostly having the ability to save online resources with one click, to share and vote those resources with others. One can easily browse these resources by category or keyword. When a link is ready to be put into a social bookmarking network, generally it is required to add a title, keywords and description of the web page that is submitted to the network.

Social Bookmarking boosts the online presence of your website. It assists you to increase your SERP keyword ranking. It lets you get guided traffic to your websites or blogs. This also serves to improve the domain authority on the websites.

Links from the Free Social Bookmarking site contains link juice, that is if your website is added here it will transfer link juice and help in ranking, accordingly. No-follow Social Bookmarking sites as Google wants a natural backlink.

Web Directories and Submission Tips

Gone are the days when web directories were considered a good thing for SEO. In those days web directories had a positive influence on how your website ranked in the search engine. However, today Google Algorithm is not so simple. Although links are still one of the important parameters for ranking your website, Google no longer views all links equally. I don’t mean that web directories are wholly useless. According to Moz Web directories still have some importance for ranking especially for local businesses but Google’s John Mueller himself has declared that directory links “generally” don’t help with SEO.

However, it can be ignored that there are still many web directories with real traffic that could translate into real value for your website.

Let’s first discuss what directories are :

Web Directories are the way of collecting and categorizing the links of the quality websites, If you are looking for a potential website that can serve you the particular services or products as well as it must be trustworthy and recognized too, then it is quite a smart job to go on a reputed directory and search there in the related category. Directories are different than search engines and even they are more reliable as they are directly edited by humans. They have strict quality standards to make a site included.

If we talk in the context of search engine optimization, they hold much importance for webmasters too. You can boost your site’s reputation by including it in some potential directories besides driving a lot of targeted visitors from them. Mostly they are awarded high google page rank and thus they will also help in getting an improved page rank for your site.

Because all websites in a directory are checked by human editors for their relevancy with the category and keywords, it also creates a trust to search engines for your site. And no doubt, it will improve your SERP ranking too if your site is included in several directories. Now the question clicks in our mind is what type of structure we have to follow to include our website in the listings? Below are some tips that can help you with the same.

Directory Submission Tips:

· All pages in your site should be in order and navigation should be easy enough that a user can easily reach the desired page without any hassle.

· Submit the site manually instead of using auto submission software.

· Choose the most suitable category in which your site lies.

· Write the title and link text that exactly describe your site’s content.

· Write an interesting, meaningful and precise description of your site.

· Write your site’s keyword in an order of importance, they should not be irrelevant or spammy.

· Use an original e-mail address and keep checking for any response from the directory regularly.

There are a lot of web directories, some free and some charges for inclusion. Some directories also include both free and paid submission and give more importance to paid submissions in the directory. Also, there are some websites that demand a reciprocal link. Submitting on many directories will be beneficial, however, submitting on some most popular directories will do most of it. These are some popular directories over the internet:

1. Best of the Web (http://botw.org) – It is another reputed directory that accepts only paid submissions.

2. Open Directory Project (www.dmoz.org) – This is one of the most widely accessible directories. It receives a lot of submissions that are reviewed by volunteer editors. It has a partnership with AOL search.

3. https://aboutus.com/

4. https://www.blogarama.com/

5. http://www.spoke.com/

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