What is SEO in simple language?
Well, it’s nothing but a process that helps the right people to find out the right things online. Do you know, what is the most interesting part of SEO? It is a never-ending process that never quenches your thirst for being a tech-savvy. You may learn about every nook and corner of SEO including link building, content optimization, Google Algorithm, White Hat SEO, Black Hat SEO, this and that, and the next moment you realize that Google has come with a new SEO technique and some more set of SEO strategies. The moment you feel that this is the end of the story, then BOOM! Something new has come and everything changes.
It happens when the term ‘Google mobile-first indexing’ has come into being. This is one of the biggest changes in SEO, until now. When this Google mobile-first indexing comes, SEO knowledge of most of the mammoth SEO analytics’ has come to the “No idea what is going to” from “I am comfortable with the stuff I know”. Yes! You heard it right. It happens literally when Google Webmaster introduced the mobile-first indexing. Let’s talk about the Google mobile-first indexing in detail.
What is Google Mobile-first Indexing?
You probably know that Google crawls your sites that you search on the internet. To make the process easier, Google has already installed an internet bot to surf the sites that the visitors follow.
In the past, this Googlebot worked for the desktop users, but now with the advancement of the technology and the simultaneous growth of the mobile usage, Google starts crawling the sites for all the mobile sites. This is really a big thing in the history of the internet and the information technology. In the early days, Google had different treatments for desktop users and the mobile users. In some cases, links are there that are identified by the Googlebot as hostile to mobiles or took a longer time. In these cases, you are definitely going to lose your rank. The moment Google has realized that people start searching on mobile more than they search on the desktop it starts performing the Search Engine Optimization (SEO) for the mobile audience and the whole process is described as Google mobile-first indexing.
Why has the massive change come towards the Google mobile-first indexing?
It is proven that 3 out of 5 searches take place on mobile these days, and the frequent need for an internet search of the users makes them so prompt and smart that they cannot wait to sit in front of their desktop. As a result, they (users) found easy in dabbing their fingers on the mobile screens, and more than 60% internet users have turned into mobile user indeed.
Here are some of the astonishing figures on the percentages of desktop and mobile internet users.
Data says that 77% of the internet searchers happen on mobiles and among those 17% searches are on the go. The rest happens either in-home or office. The experts add that the shopping quarries of the searches on the eCommerce sites have become exactly double on mobiles. Moreover, 55% of conversions (visit the store, phone call or online purchasing) happen within an hour of triggering a website through mobile. In another statistic, it is clear that 50% of the local search happens on mobile and 34% on desktop/tablet and the rest 16% use the manual referrals. You may surprise by hearing the bold step that Google has recently taken. According to Google if your website doesn’t perform well on SEO for mobile, your ranking will sink on both mobile and desktop.
What the Google mobile-first index look for?
Definitely, the mobile-first index needs more mobile-friendly contents. Here comes the question- how you find content as mobile friendly? Let’s elaborate the matter.
Of course, you need to think some different strategies while you have shifted your search from desktop to mobile; you need to think about how mobile users want their websites on mobile. They want all the contents- texts or images clear without giving any extra effort like downloading, zooming or scrolling. Therefore, mobile-friendly is a must-have requirement here.
Here are the characteristics of mobile-friendliness:
· Responsive designs
· Easy to use in mobile device
· Site speed
Responsive design is one of the must-have things to be in the mobile-first indexing. If you are one of the marketers and want to step into the new world of digital marketing make sure that your site gets a good rank for mobile. In 2020, you must switch to this latest Google trend to reach your business pinnacle soon.