How SEO Is Important in Digital Marketing and To Skyrocket Your Business?
SEO is a cornerstone of digital marketing. Search Engine Optimization is the process of managing content that will be discovered through the organic search results of a search engine. Let us understand what a search engine is, and how it works, to understand the importance of SEO.
Search engines are like digital-age libraries. They store copies of web pages, rather than store copies of books. When you type a query into a search engine, it looks in its index through all of the pages and attempts to return the most relevant results. To do so, it uses an algorithm called a computer program. SEO works simply by demonstrating to the search engines that your content is the best outcome for the topic at hand. The reason for this is that all search engines have the same target, that is, to showcase the best and the most relevant results to their users.
Now, let us discuss why SEO is important to digital marketing…
Without search engine optimization, your website would have a hard time getting the traffic that your business needs to survive. With customers unable to find the website, there will be no sales going on and the platform will be wasting. But of course, it’s more important than that, with a number of different benefits coming from investing your time and resources into enhancing your search engine optimization.
In a report conducted by BrightEdge on Search Engine Space, BrightEdge estimated that an average of 51 per cent of visitors arriving at a website received theirs by organic means. Thus, organic traffic, driven by SEO, was more important than paid search (PPC) which led to an average of 10% or social media which commanded only 5%.
Indeed, you can see that SEO often has even greater significance depending on what industry you are in. For example, business services rely on SEO for more than 70 per cent of its traffic.
Revenues generated by source followed similar trends, with at least 40 per cent of all revenues generated by a website (in all industries) also generated by SEO-level traffic. Check your own analytics to see how critical your company is for organic traffic, and how it plays against your other digital marketing strategies.
So, the most significant digital platform is a Search Engine.
Therefore, SEO includes the development of an easy to classify and find the website. We can say SEO is a pillar of digital marketing strategy. This is an integrated approach that drives clients via a web portal into your company. Every month there are more than 13 billion searches online. The Yellow Pages and Telemarketers have become archaic search methods with businesses becoming globalized and going online. If we take your business to a small segment of that 13 billion, that means a considerable amount of people are looking for exactly what you’re offering.
To achieve this, it is necessary to have a higher ranking in the search engines or SERP (search engine result page) and then retain that position. The PPC activities (pay per click) should be very nice, too. Only then will you have traffic suitable for your online business. SEO offers significant levels of free advertising; it would rank your website primarily on SERP ‘s initial pages and provide reasonably good ROI ( Return on Investment).
If you are an entrepreneur then marketing your brand or product has become one of the significant things for increasing the value of your product. As the correct way of marketing would lead your product towards glory or it will become invisible to the market. The SEO industry is the new trend for marketing your product to get optimum exposure.
All major search engine such as Google, Bing and Yahoo has primary search results, where web pages and other content such as videos or local listing are shown and ranked based on what the search engine considers most relevant to the users. It is very important to keep a web page at a higher position on the list to ensure that more people visit the web page. To keep the web page at a higher position it is worthy of taking care of some factors like:
- Having a great Html name
- Good quality of content on the page
- Meaningful Pictures
- Usage of vibrant colours
Marketing includes the activities of a company associated with buying and selling of a product or services. It includes advertising, selling and delivering products to people.
How are SEO and marketing Related?
There is always confusion among people related to SEO and marketing industry. They always assume that both are not related. But the fact remains that they are very much interlinked. In fact, one industry cannot survive if the other does not exist. To elaborate we can say that when marketing needs exposure it turns towards SEO so that SEO provides the platform for marketing to increase the visibility of its product.
How SEO and Marketing are in one frame.
The marketing industries demands are fulfilled by the SEO industry. The SEO’s strive to promote in the most innovative way they can think of. They try to give the product or brand a new existence by using the following measures.
- Blogs and Feeds
- Content and writing
- Domains and URL’s
- Image Search
- Video Search
Why has Marketing turned towards SEO?
Marketers’ in nearly every industry saw the surge in internet use and the subsequent introduction of search engines as an opportunity to services online through SEO tactics. After all, more people were turning to the web for information on products and services. So, throughout these formative years bulk of the marketers have found their way towards Search engine optimization.
How can SEO and Marketing develop their boundaries?
So rather than keyword – staking or pulling a bait -and –switch (getting a web page indexed and ranked and then changing the page entirely). For a successful and forward-thinking path, the SEO and marketing need to encompass.
A strong understanding of your audience, including how they search, what content they shear and what they talk about.
The creation of high-quality content by the SEO for the audience and gain natural links for marketing.
SEO provides brands techniques which can influence the PR to increase brand awareness and amplify their marketing.
How Can Marketing benefit from SEO?
Marketing focuses on tactics and execution. SEO focuses on the actual creation and editing of the content. This content is specially created for marketing. So, if you are an entrepreneur then to enhance the visibility of your brand you need to take the assistance of the SEO industry.
You may be certain about your business plan yet if you don’t realize how important it is to focus on marketing, then you would lose the battle ever before starting. A good marketing plan consists of the right tools and tactics. The most important is SEO. If you use your SEO correctly, it will benefit you in the long run.
So, it can be stated that regardless of your business sector or size of your organization good SEO practice is vital for the extension, long tenure and enhanced standards of your brand.