Keyword Research: Master The Skills to Find The Right Keywords
One of the very basic steps to start optimizing a website is keyword research. Keyword research is the practice to research and find the most used search terms people enter into the search engines while searching for a product, service and information. It is the basic and fundamental step of SEO and has great importance in the SEO practice. Until you don’t have the right keywords, your SEO efforts will be meaningless whereas having the right keywords will increase the chances of success of the campaign. Keyword research process not only let you know the keywords and key phrases to be targeted but you also know your customer and their requirements as a whole. And it also keeps up to date with the continuously changing customer demands. Apart from some paid traffic strategies such as direct advertising, almost all traffic generation starts off with keyword research. Hence, keyword research is important and it’s a mandatory skill an Internet marketer must learn.
A number of web companies are offering keyword research tools to help in keyword research. Every search term which is searched in the search engines is recorded by these keyword research tools. By using these keyword tools, we can retrieve that information. These tools provide information about the conducted searches according to the time period and region however these tools do not provide how valuable a keyword and how much it has the potential to drive traffic. The importance of a keyword is recognized with experimenting and testing, more time you spend to researching keywords, more you will be learning to recognize the potential of keywords.
The subsequent section will cover the process to determine a keyword’s value:
• Ask Yourself
Just give deep thought and think about those keywords that are relevant to the content of your website. Which are the terms that might users search to find an answer or information that your site is offering? And how those visitors will be using to generate the revenue or complete your website’s goal? Write all those keywords and key phrases in an excel sheet.
• Use a Keyword Research Tool
Plenty of free and paid keyword research tools are available to suggest keywords related to a theme. The most popular free keyword tool is Google Keyword Tool. It will help to determine the right keywords as well as the total number of searches conducted on that term in one month or so. Write every possible term in the tool (one per line), select the country, select the exact searches checkbox, and hit the search button. You will find the total number of conducted searches in a month locally and globally. It will also suggest some popular search terms related to your terms. Below is a snapshot of the tool.
• Minimum 500 Searches
If your major revenue source is advertising, there should be minimum of 500 searches for a keyword to get significant traffic. If the top keywords have not even 500 searches they will not be able to drive significant traffic even your website get the top in SERP rankings. Writing the content on such keywords might be a waste of efforts and time.
• Top 3 or Nothing
Most of the visitors like to hit a page among the first three positions. The websites that are ranked after the third position receives a very less amount of traffic. So always try those keywords that can ensure in the first three positions instead of those having more searches but chances are less to secure in the top three rankings. It will be wise to get those keywords that have less completion.
• Search the term in major engines
To have an idea about the value and scope of the search term, just search that in some major search engines. Open some top links and see their page rank. If they are high page ranked websites then it might be a little difficult to overcome them. Yet can be tried. The second thing to be checked is exact matched domains. If there are some domains that are covering the whole search term, then again it will be difficult to leave them behind. Also, check the number of advertisements for those terms, if they are less then it is a sign that there is less competition for that keyword.