Trends that will Redefine Social Media Marketing in 2021
In the present age, social media plays a crucial role in connecting people and establishing relationships, not only with key influencers and journalists covering your company’s sector but also providing a great opportunity to create customer support by collecting information, answering questions and listening to feedback from them. Presently there are more than two billion Facebook users, 700 million Instagram users, and 300 million Twitter users. The numbers are continuously increasing at a rapid rate.
Social media marketing is a powerful way of brands of all sizes to reach to their prospects as well as potential customers. Thr customers of your site are already interacting with brands through social media. And if you are not following the path and speaking to your customers with the two-way communication pathway named as social platforms like Facebook, Twitter, Instagram and Pinterest, then you are obviously missing something. Great marketing on social media can bring remarkable success to your business by creating devoted brand advocates as well as driving leads and sales.
Customer Service Space
One of the main social media trends for 2020 is also the one that most likely doesn’t look like, but has increased the attention of companies across the globe. And that trend is innovation in the field of social media customer support.
According to Gartner, by 2020, more than 90 % of businesses will be using social media for customer support. The transition occurred slowly as consumers began to reach out to their favourite social media brands for fast, real-time help.
With brands maintaining their image on social media, it has become imperative for brands to respond to customer requests and to develop a more direct relationship with them.
Social media customer support is critical to building a positive brand image because a word spreads quickly like lighting when the customer is not happy or satisfied. Moreover, social media platforms are now enabling brands with customer service tools to enable companies to integrate social media as part of their conversational marketing strategy.
SMM helps a company get direct feedback from their customers while making the company seem more personable. Moreover, the interactive parts of social media provide customers with the opportunity to ask questions or voice complaints and feel that they are heard. This aspect of social media marketing is known as social customer relationship management. Nowadays, most of the marketers are embracing the technique known as Social Media Marketing to tell the story of their brand in an innovative way and reach the message of their brands to their potential customers.
The trend of marketing is changing rapidly. If you use the age-old marketing tactics, then it would be difficult for you to catch the attention of the customers and present your brand in an innovative way to them. As a marketer or an owner of a brand, you may be in the quest of the latest trends that are reigning the current market and will help you to distinguish the identity of your brand in the crowd.
A Bigger Role for Artificial Intelligence in Personalization and Automation
We’re all keenly watching the rise of artificial intelligence (AI) in marketing and how it impacts our clients’ relationships with customers. In the near future, we will see that AI plays an even greater role for brands as they seek to personalize and automate digital and traditional communications. Best digital marketing firm recognizes this change and knows how to use it to the benefit of a company.
Video content expands its wings
Ask your friend what he or she would like to click on while scrolling the news feed on Facebook, a mere photograph or an engaging video that tells a story to make his or her mood along with a tagline of a brand? The answer will obviously be a video.
According to Social Media Examiner, live video content is on the rise – in fact, 14% of the marketers have experimented with in 2016 while 43% experimented in 2017 and the plan to use is growing tremendously every new year. Many brands are using Facebook, Youtube, Twitter, and Instagram to live stream events.
With this, you are able to take a glimpse at an event of the brand where your favourite heartthrob was present while chatting with your friends. And the marketing purpose of the brand will be fulfilled too.
ChatBots for better CRM
Imagine if you need an emergency service in the hotel where you are staying during your vacation trip, what will you do? Will you call for help? Or something else? You might call, but, you can use the latest technology called ChatBots to interact with them.
Thinking what is this? It is mainly used in the instant messaging apps. Moreover, it can also be used to provide 24/7 service to the customers. In a way, ChatBots are quicker than human beings in giving any data related answers as well as taking a new request. Let social media help you in Customer Relation Management with its new arm, ChatBots.
Only two? No, there are more…
Mobile matters a lot? How…
Smartphone and social media is the perfect combination. The tech-savvy generation spends most of their leisure time on social media and they prefer their Smartphone for this.
But, the question is that, are you smart enough to reach the smart users? Not getting the point? Have you launched user-friendly apps to provide the latest feedback about your brand to them? If ‘not’, then do it.
Many social networks launched call-to-action buttons on their mobile apps. The buttons can generate more conversions than web platforms. So, hone your strategies to attract mobile users.
Content that is paid yet personalized!
Paid content is worth investing in. Whether you seek for engagement or conversions, sponsored apps on social media help out you in achieving it. As millions of businesses are competing on the same platform, a lot of noise generated every day.
Social media sites don’t entertain any inconvenience caused to their users and for this changed their algorithms. With these, users can see their personal posts or the ones that are relevant to them. And for this, you need to personalize your content so that it touches a nerve of the users.
Growth in Content Marketing
Content marketing will always have a strong impact because of the exposure and backlinks that we can get to the brand. Creating insightful content and placing it on the market to influencers is a win-win. You support people with solution-oriented content, and influencers improve your visibility and outreach so that the right audience is widely viewed and shared with their peers.
A Turn to the Human Side Of Marketing
Marketing has a tremendous ability to encourage people and affect actions. Instead of an explosion of new technologies and this kind of stuff, the Forbes Council predicted that we would accept a deeper understanding of human nature … (I couldn’t agree more) that would promote more positive relationships with customers.
Win with automation
If there are billions of users, then there are millions of competitors who are trying to win the race. Every now and then, the latest news feeds and ads are coming. And people only remember the ads that make a room in their mind. For this, you need to do the work that human being can hardly do all the time. And automation is the perfect choice for this.
The cost of the automation tool has come down, and there are ample options to choose from. Choose a suitable one to make it an avenue to increase your leads.
Novel network trends
As a marketer, you need to understand, the popularity of social networks. It is important to evaluate the networks by active account usage rather than the number of the user account that they have. Let’s have a look at some of the social networks that are growing rapidly than others:
Facebook is presiding the race both in terms of name recognition as well as the total number of users and it is followed by YouTube and Instagram.
Do you have any idea what are the emerging social media platforms? Have a look:
We Heart It
Make the social media platform a bridge between you and your potential customers.
Watch out for the influencers
Influencers know the craft of influence people with their unimaginable convincing power and oratory. They can convince the users in such a way that the users also recommend others to follow the video of that particular person and follow his or her instruction.
While you combine influencers with video marketing trends, you get You Tubers. They have formed one of the most powerful influencer networks in the social media world. They help to develop a loyal group of followers and create and amplify trends.
Team up with the professionals to glam up your brand.
As, now it is the midway of 2017, and you might have witnessed some of the changes in social media while there are still many others to explore. However, all of the changes will not be beneficial for your brand and for this; you need to magnify even the minute details before trying your luck on that trend.
Finding it a difficult task? Then let the experienced experts of Carney Technologies Services search the right pathway to promote your brand on the social media platform.
Winning the game is not a difficult task when the coach is with you.
We have kept our eyes on the latest social media trend so that we don’t miss a single speck that can change your fortune.